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Thursday, January 19, 2012

Why Sharing Matters

Sharing is one of the first concepts we learn as children. So, perhaps, it isn’t surprising that over 1.2 billion people (four out of every five people with an Internet connection) use social media.

But sharing on the social web is different than passing a favorite toy to a sibling. On Facebook, Twitter, Linkedin, YouTube, and other social media sites, our actions extend far beyond a peer-to-peer exchange. Posts are “shared” with our network of friends and, in many cases, their network, and so on.

My posts on Facebook directly reach a modest number of people. But, because my network includes influencers like Russ Stoddard (whose Klout score is an enviable 52), my messages are broadcast to hundreds and, potentially, thousands of people.

Every week, 800+ million of us share more than 3.5 billion (yes, billion) pieces of content on Facebook. More video is uploaded on YouTube in 60 days than all three major U.S. networks created in 60 years. Impressive numbers when you consider that none of these companies existed 10 years ago.

So, how can we use our newly found social media muscle to support the causes we care about? Fifty percent of people give because someone they know asked them to. Use your (super) powers for good. Reach out to your networks and ask people to post, tweet, email, and give. Whether you use Social Good Network’s Share feature, or craft your own message, the simple act of sharing turns your advocacy into increased awareness, support, and donations. Together, we make a difference. Thanks for sharing

-- Antonia Chappell

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