Whole Foods Market Boise just launched a cause marketing campaign to benefit the Idaho Food Bank. Called “Feed Four More,” the initiative seeks to raise funds in small-increments to buy meals for families of four. Five dollars buys breakfast for a family of four, and $10 buys lunch or dinner for four more.
Social Good Network developed the online fundraising campaign, which currently runs on the Whole Foods Market Boise Facebook page. This is the first time a Whole Foods store has deployed online fundraising accessible by mobile phone, as well as by PC, laptop, and tablet. (You can also donate in-store.)
Brand marketing firm Oliver Russell created a video for the project called “Bellies.” You can view the video and donate here.
When you donate, you’ll not only fill the bellies of a family that’s struggling against hunger, you’ll also get a delicious surprise coupon from Whole Foods as reward for your goodness.
So go ahead. Be good. Share a little of yourself. Get more than you give. And fill a belly today.
-- Russ Stoddard, Chief Do-Gooder